Case Study: How JPS Develops Delivered an 82× ROI

A national storage company • Managed by JPS Develops

The Challenge

A national storage provider wanted to accelerate growth through paid advertising, but leadership needed clarity on the true ROI—not just top-of-funnel leads, but profitability after factoring in media spend and JPS Develops’ management fees.

The Strategy

• Unified reporting that combined lead source performance with total marketing costs (ads + management).
• Benchmarked every channel against Customer LTV to ensure acquisition costs made sense.
• Scaled high-performing PPC landing pages while strengthening organic capture via website forms.

Customer Value Formula: $500 sign-up + ($250 × 4 months) = $1,500 LTV

The Results

Key Efficiency Metrics

• Cost per Lead (CPL): ~$18 per lead
• Revenue Efficiency: ~$83 generated per $1 spent
• Payback: Acquisition costs recovered in under one month
• Average Rental Term: 4 months (driving $1,500 LTV)

The Impact

• PPC became a predictable, profitable growth engine.
• Management fees acted as an investment multiplier, not a sunk cost.
• Every $1 invested returned approximately $83 in potential revenue.

The Takeaway

By connecting channel performance to customer value, JPS Develops helped transform paid media into a high-ROI acquisition program. From $29.8K in blended spend, the program generated $2.49M in potential revenue—an 82× ROI—while strengthening the client’s marketing confidence and budget efficiency.